When determining your brand, you need to have a clear understanding of who your clients are. Whether you are starting a small business or as an entrepreneur, what problem(s) are you trying to solve for your clients. Is it clear what services you offer? Is your logo design the same across all of your media platforms. If you have multiple businesses it is important to still contain them all under one umbrella.
How you communicate on your Website, Facebook, Twitter, LinkedIn or any other platform is part of your branding. It should be clear to your clients if you’re operating under one business or multiple businesses. When running multiple businesses it does not mean you need to have duplicate business platforms.
Be thinking, how does your brand compare to your competition? Could it be made more appealing?
Determining What Platforms to Use
You need to use the platform where your clients hangout, that does not mean you need to be on every platform. By learning where your clientele are, it will help you know where to reach them.
Some Facebook guidelines, if you’re posting the same post on Twitter, Facebook, or Instagram, it does not look business professional to have those posts duplicated on your different platforms. An example, if I post the same material on Facebook and Twitter I should not have my Twitter account linked to my Facebook account. This will only show duplicate posts, which can be confusing for your clients.
When having a website, your site should also include a blog page. This will keep your site fresh and will help you to prove yourself as an expert in your business. A business blog should be about 300 to 500 words. It should have headers, videos or photos.
It should be skimmable, not everyone has time to read your whole blog, having headers will help them in searching for what information they can use in their business. It should have a great title, tags, and categories so your blog can be found in a search.
Retaining clientele is all about relationships. In order to convert a fan to a client they must first know you, it is okay to share personally a little about who you are. Once a relationship is built, trust is established, and the next step is showing you client that you are considered an expert in your field, now you are on your way to building your client list. Lastly, don’t forget to thank your clients.
Let them know how much you are honored to work with them. A thank you can make all the difference in obtaining new clients through referrals.
As a small business owner or entrepreneur what tips or tricks do you use that helps your business grow?
Written by Julie Payne: Author, Business Owner, Coaching Women to Become all that God intended them to be.