As any smart business owner knows, the key to passive income is a well-established (and full) sales funnel.
So, of course, you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and down sells.
But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?
If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.
Segment Your Audience
Many autoresponder services allow you to target emails based on reader action. Want to send a follow-up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing.
In more sophisticated systems, such as Infusionsoft or Ontraport, you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product a reader already owns. Not only that, but you’ll always be able to offer the very best next thing, no matter where a subscriber is in your funnel.
Still another way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and she has not yet purchased, it may simply be too expensive for her at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.
All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With the information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel.
Provided by Julie Payne
Julie has over 21 years experience in corporate America. She attended Virtual Assistance School provided by Tina Marie Hilton taking courses in social media networks, social media management, web design, email collection platforms, marketing, and branding. In addition, she took personal training from Melanie Duncan, Bill Baren, and Amy Porter to learn the services she offers today. Most recently Julie has become a certified business and life coach and is a co-author of the book collaboration “She Believed”. She also serves on the Board of Directors for the Tapestry Network. For more information please visit www.trinitysos.com